In the vibrant era of the 1930s, the Parisian youth sought after clothing that expressed their unique identity. However, by the late 1950s, traditional tailors failed to meet the fashion needs of teenagers, leaving them with only stiff, grey, adult-like garments.

In 1958, Maurice Renoma, son of a ready-to-wear manufacturer, embarked on a revolutionary journey by opening a shop within his father's workshop. Unconstrained by technical training, Maurice dared to reimagine the conventional suit. He revolutionized its structure, raising the shoulders, and lightening the fabric, defying the norms and breaking taboos. Maurice's creativity extended to fabric experimentation, from recycling end-of-series garments to using upholstery fabric and creating unique patchworks.

His bold experiments birthed the iconic "Renoma cut": a slim fit, straight-shouldered jacket with large lapels and deep vents, paired with low-rise pants. This provocative style quickly captured the attention of Parisian youth, particularly the trendy "Minets" and the Drugstore bunch, before spreading like wildfire across the fashion, music, and cinema scenes of Paris.

More than just garments, Renoma initiated a movement—a lifestyle that transcended mere dress codes. Maurice Renoma proudly proclaimed, "More than garments, we initiated a style. A lifestyle, way more than a dress code. A way to feel good in one’s clothes. There it is, the Renoma style."

Today, Renoma Paris continues to embody Maurice's spirit of breaking traditions and embracing innovation. With each collection, we honor our rich heritage while pushing boundaries to create fashion that celebrates individuality and self-expression. Join us in embracing the Renoma style—a style that defies convention and embraces the freedom to be uniquely you.